Marcel had a clear vision—two textures, two worlds. The vast open sky above and the rough, almost concrete-like stone beneath. In between, the dancers, dressed in bold red, manipulating a soft, flowing silk of the same color. A contrast of textures, movement, and meaning.
The choreography wasn’t just about aesthetics; it was woven together with voice-over and text, carrying the core values of Occident—peace of mind and trust—through every frame. A simple yet evocative way to translate the essence of the brand into motion.
It all came down to balance: strength and softness, structure and fluidity, grounded yet free. A visual dance between elements that, somehow, felt just right.
Shot on a SONY Venice 2 and Canon FD
Directed by Marcel Juan
Agency Mucho
Produced by ROCAFORT
Client Occident Seguros
