This national campaign for Aural, a hearing care company, was built around a very delicate and sensory approach.
The piece needed to feel intimate, emotional and human, focusing not only on hearing itself, but on the way sound connects us to everyday life, memories and the people around us.
I worked with director Sandra Budí, and from the beginning we created a very strong creative tandem. We understood each other easily on set, which helped us shape a visual language that was soft, natural and emotionally close to the story.
The main challenge was to keep the cinematography subtle and honest, allowing the performances, the textures and the small gestures to carry the emotion of the piece.
Directed by Sandra Budí
Client Aural
Produced by WE ARE CP
Executive producers Jejo and Iñaki Serra








