For this project, I worked again with David for OnePlus, continuing a collaboration built on trust and a strong creative understanding.
The main challenge of the piece was to design a camera movement that matched exactly what David had in mind: a fluid transition from a laboratory environment into an extreme close-up of the phone.
The movement had to feel precise, elegant and almost seamless, connecting the technological atmosphere of the lab with the product in a very direct and cinematic way.
It was a project where timing, coordination and visual rhythm were key. The cinematography had to support the idea without overpowering it, allowing the camera movement itself to become part of the storytelling.
Directed by David Horsburgh
Produced by Agile Films and Altiplà
